Three New Brands Launched | Lixiang Group 2025 New Product Launch Conference a Complete Success
On September 17, 2025, Lixiang Group’s 2025 New Product Launch Conference was grandly held at the group’s headquarters, officially unveiling three new brands — Qicao Daddy (teen skincare and acne care), Qicao Baby Shield (Golden Shield children’s cosmetics) and Olaiduoxi (medicine-food-homologous specialty beverages). Chairman Fu Weiwei, General Manager Li Wen, and channel partners, business elites and industry experts from across the country witnessed the event together.
Over the past decade, the company has focused on one thing — improving family health and beauty through safe, effective and delightful products. The simultaneous launch of three brands reflects the group’s R&D, supply chain and consumer-insight capabilities, marking the full acceleration of its multi-brand strategy.
Qicao Daddy precisely captures the shifting skincare needs of adolescents across regions and scenarios, spanning oil control and acne repair, moisturizing and soothing, and sensitive-skin care, with three series totaling nine SKUs.
Olaiduoxi inherits the ancient philosophy of “food as medicine, medicine as food,” blending millennia-old nourishment formulas with modern technology into a “fourth meal” tailor-made for Chinese children.
Qicao Baby Shield, upholding “food-grade safety, mother-grade reassurance,” released 6 skincare cream items, 9 protective-care items, 4 cleansing items and 3 laundry items, all using organically certified ingredients with no fragrance, no alcohol and no controversial preservatives.
Amidst tighter regulation, rising consumer professionalism and consumption downgrades, Lixiang Group launched three new brands with strong scientific backing and rigorous safety standards in one stroke, seizing three high-growth tracks ahead of the curve — an “ideal model” for the industry.
Lixiang Group is headquartered in Zhangshu — the “Millennium Capital of Chinese Medicine” — a large enterprise integrating R&D, production and sales of cosmetics, daily necessities, medical devices, health foods and disinfection preparations.
