Shanghai National Medicine Fair Concludes Successfully | Lixiang Group’s Health Empowerment OTC Pharmacy New Model Draws Attention
From May 15 to 17, 2024, the three-day NHNE China International Health & Nutrition Expo and the 88th National Drug Trade Fair concluded successfully at the National Exhibition and Convention Center in Shanghai, with total attendance exceeding 200,000.
Lixiang Group, together with its Yunnan Qicao, Magic Qicao, Qicao Liangye, Yikeduo and Lafei Pet brand teams as well as the Guizhou Basha Health Industry OEM team, made a stunning appearance as a shining star in the OTC health field, presenting a dual feast of products and business models.
This year’s medicine fair was crowded as ever, but many attendees came not to find products but to seek breakthrough ideas. “There are only industries of the times, not times of the industry” — a common sentiment as industries transition from prosperity to winter.
Lixiang Group has deep roots in the OTC industry, always emphasizing the building of an excellent marketing team and continuously exploring new marketing approaches. After years of practice and upgrading, it has accumulated a complete set of successful OTC pharmacy sales models, which have been replicated and expanded across multiple regions.
At the fair, Lixiang Group’s exquisite booth design, enthusiastic professional staff, rich product lines and successful marketing model attracted many pharmaceutical professionals seeking the “secret to success.” The business negotiation area was bustling with distinguished guests.
Lixiang Group now operates three production bases spanning 100 mu (about 66,667 m²) with over 100,000 m² of supporting facilities. Since its founding, it has formed six product segments: cosmetics, medical devices, disinfection products, daily necessities, food and health food.
